We are quickly approaching golf’s Launch Season – the time of the year when the manufacturer’s unleash their latest, greatest options. The newest iterations of their best from last year.
It’s always a little amusing – when you follow the marketing. Last year we gained 7 yards, 2 years ago it was up to 13. This year we’re gaining 3 yards. So I’ve gained 23 yards in 3 years? Well, actually I’ve gained negative 20! Getting older sucks!
But the marketing has to happen. The companies have to tout their new products – they’ve invested millions into the research, development, creation, production, shipping, etc. They need to back that up with outlandish marketing to get us hyped for the launch.
Here is a quick outline of what is coming in the next few weeks & months.
Woods: Taylor Made Stealth (2/4). Callaway Rogue ST (2/18). Cobra LTDx (2/11).
Irons: Taylor Made Stealth (4/1). Rogue ST (3 versions). Mizuno Pro 221, 223, 225. PING i525. Cobra LTDx Irons (Standard and One-Length).
Putters: Taylor Made – 4 new Spider models. Odyssey Eleven & Tri-Hot 5k models. Cobra 3D Printed and Vintage Series. PING PLD series. New Scotty Cameron models coming later in the year. New Bettinardi Innovai & BB Series.
Wedges: Titleist Vokey SM9. PING GLIDE 4 and Forged.
Balls: Taylor Made 2022 TP5, TP5x. Callaway 2022 Chrome Soft, SoftX, SoftX LS. Titleist AVX, Velocity, TruFeel. Bridgestone 2022 B-Series. Srixon Q-Star and DIVIDE.
I’ll let the marketing do the talking. But if you are looking to upgrade your game in any of these areas, then I urge you to go to your local store, get these in your hands and give them a try! The stores spend a lot of money on training and technology so they can help you get the products in your hands and try before you buy.
Also, as always, do your own research. Check out the videos on YouTube (trottiegolf, Rick Shiels Golf, MyGolfSpy, GolfWRX). You can learn a LOT from them. Check the manufacturers websites for product information and specs. Armed with that research, come in and see us and let us help you dial it in and figure it out!
I’m excited to try them all myself! I wonder what is going to make it into my bag in 2022.